Privacy policy
Last updated: October 30, 2026
This policy explains how Formuworld ("we", "us") collects, uses and shares personal information when you visit formuworld.com, contact us or buy from us. Questions or requests: service@formuworld.com.
What we collect
- Information you give us: your name, email address, phone number, billing and shipping address, order details, account details, subscription choices, and messages you send us.
- Payment information: payments are processed by our payment providers (such as Shopify Payments and Shop Pay). We do not store full card numbers.
- Information collected automatically: device and browser information, IP address, pages viewed, how you reached the site and what you added to your bag, collected with cookies, pixels and similar technologies.
How we use it
- To process, ship and support your orders and subscriptions, including sending order, shipping and subscription emails.
- To answer your questions and keep records of our communications.
- To send marketing emails if you sign up for them. Every marketing email has an unsubscribe link.
- To understand how the site is used, improve it, measure and show our advertising, and prevent fraud and misuse.
- To meet legal, tax and accounting obligations.
Who we share it with
- Service providers that run the store for us: Shopify (our store platform), payment providers, our customer-service chat and email tools.
- Fulfilment partners and carriers in the United Kingdom, the European Union, the United States and Canada, who need your name, shipping address and contact details to pack, ship, clear customs and deliver your order. This means your information is transferred to and handled in those countries.
- Analytics and advertising partners such as Google and Microsoft, through cookies and pixels on the site, to measure visits and show and measure our ads.
- Authorities and advisers when the law requires it, to protect our rights, or in connection with a sale or reorganisation of our business.
We do not sell your personal information for money. Some states treat sharing data with advertising partners through cookies and pixels as a "sale" or "sharing" for targeted advertising; you can opt out as described below.
Your choices and rights
- Marketing emails: unsubscribe from any marketing email or ask us.
- Cookies and advertising: you can block or delete cookies in your browser and use Google's Ad Settings. To opt out of the "sale" or "sharing" of your information for targeted advertising, email us with the subject "Do not sell or share"; you do not need an account to do this.
- Access, correction, deletion and portability: depending on where you live (for example California and other US states, or Canada), you may have the right to know what we hold about you, get a copy, correct it, delete it, or appeal our decision. Email us; we will verify your request and respond within the time the law requires. You may use an authorised agent. We will not treat you differently for using your rights.
Health information
Please do not send us medical records or more information about your child than we need to help you. We do not use health information you give customer service, or health-related inferences about you or your child, for targeted advertising, and we do not give it to advertising partners.
How long we keep it
We keep order and account information for as long as you have an account or as needed to fulfil orders and subscriptions, handle returns and claims, and meet legal, tax and accounting requirements, and then delete or anonymise it.
Security
We use reasonable safeguards to protect personal information. No method of transmission or storage is completely secure. If a breach affects your information, we will notify you as the law requires.
Children
Our site is meant for adults buying for their families. We do not knowingly collect personal information from children under 16.
Changes
We may update this policy. The date at the top shows when it last changed. Where the law requires, we will give additional notice and ask for your consent before using personal information in materially different ways.